You Also Need A Plan!

While it is true that you often need massive action to accomplish great things, it is also true that you also need a plan.

There is no amount of massive action that will make up for inadequate planning and research. Your actions must have purpose with a clear idea of where you want to go and which end results you are looking for.

While building my business I have worked with other coaches especially when it comes to marketing and sales which to be honest has been a completely new toolset for me to learn. The disturbing trend that I discovered during these processes and partnerships is the 100% total reliance on having results (getting more clients) based solely on taking massive action steps. The old “spray-and-pray” philosophy, that if you shoot enough bullets at something, eventually you will hit your mark.

I learned a lot but I was taken aback by their approach. Marketing and sales is a numbers game of course, but my business is not about selling toasters, it is about helping people and what works with one product does not necessarily work with another. The worst part was that my plan, my goals, and my desired end results were often overlooked. These working relationships were terminated early on.

It is important that you have a plan when you take action but it is also important to not get stuck in the process of forever formulating and refining the plan. Over planning can lead to procrastination that might not even look like procrastination as it might still feel like you are doing something useful with your time. When it is time to act and you choose to not act and you stay in planning mode, it becomes just that much harder to take action later on.

Don’t be sold on taking massive action alone to reach success. The true path is a balance between research/planning and then taking action. Once you get a plan in place that is solid enough to get going – get going with a lot of action. When it seems that the plan is NOT working, fall back to planning mode, tweak the plan, and get going again.

Finally, when it seems that the plan and action are working well together, don’t forget to revisit your plan and make adjustments from what you have learned that will streamline things and get you better results in the long-run.

Andy Wooten M.A. Counseling – Certified Life Coach – Aspen, Colorado

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